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Fake shopping sprees and ‘happiness insurance’: The latest fintech apps reveal our financial anxieties

Marcus Chen
Managing Editor · Wednesday, October 14, 2026 at 1:31 PM · 1 min read
Fake shopping sprees and ‘happiness insurance’: The latest fintech apps reveal our financial anxieties — MarketWatch, Larkspur Business news
Image: MarketWatch

Fintech companies are catching on to how Americans are altering their financial habits, and they’ve created new products to try to meet the moment.

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